Apple has launched a limited-edition Watch for ‘Black History Month, with an exceptional band and a new face. Available from February 1, the new device is part of what the company is calling the Black Unity Collection, a set of products designed to”celebrate and acknowledge Black history and Black civilization.”
Apple says that the limited-edition Watch is going to be available in “more than 38 states and areas.” It has not yet affirmed international rates, however, the $399 Watch starts at 379 pounds or AU$599.
The band is also available separately for $49. Apple Watch users can take part in a fresh 1/2 Unity Activity Challenge’ and make the limited-edition award by shutting their Move ring seven times in a row during February.
In addition, Apple announced a variety of other initiatives for Black History Month this year.
There will be a hub from the App Store highlighting Black-owned businesses and programmers; Apple Music will get “curated playlists, essays, original videos” along with other articles highlighting Black musicians; and Apple Maps has become curated recommendations from EatOkra, that highlights Black-owned restaurants.